2020 was the year of germs.
The world was hit by a pandemic and everyone was more conscious of their cleanliness than ever before. However, one 'safe space' was still causing problems and spreading germs in our very own homes... The toilet. Unknowingly, millions of people were increasing their risk by continuing to flush the toilet with the seat up. This had to stop and Harpic were the perfect partner to make this happen. Together, we set-out to reveal this invisible danger to the world and change behaviours, getting the everyone to reconsider their toilet habits and #CloseTheLid.
