SENSODYNE: THE FACES OF SENSITIVITY
To launch Sensodyne's first online diagnostic tool, the stereotypical dentist ads were axed and replaced with a series of social films that captured real people in real pain.
The campaign consisted of TV, Cinema, Print, Social, DOOH and a Channel 4 takeover.
30” TVC
30” TVC
30” TVC
60” CINEMATIC EDIT
Sensodyne.com became a campaign hub, featuring all of the FoS films and online diagnostic tool.
In 2017, The Faces
of Sensitivity was
re-purposed for
Sensodyne's biggest product launch in the last 10 years.
Now a campaign for Rapid Relief toothpaste, The Faces of Sensitivity has become one of Sensodyne's most successful campaigns, helping them and Grey LDN to win a Euro Effies Grand Prix in 2017.