THE WORKING CLASS CREATIVE DIRECTOR
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THE BODY SHOP: BEHIND THE PLASTIC

THE BODY SHOP: BEHIND THE PLASTIC


2020 was the year of germs.
The Body Shop are a company that prides themselves on making the world a better place.
One of their on-going commitments is to build an entirely sustainable production line.
Their other is to go beyond manufacturing and make a real difference to the people it affects the most. It sparked a new initiative, providing a fair and honest pay for 'Plastic Pickers' in the third-world.

To launch the initiative, we brought the idea to life, celebrating those who work so hard to remove plastic from our environment with an installation created entirely from the tools of their trade... plastic.